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FOR IMMEDIATE RELEASE

For More Information:
John A. McIndoe
FARGO Electronics, Inc.
Direct Dial: (612) 946-8415
E-mail: jmcindo@fargo.com
INTERNET: http://www.fargo.com


FARGO® Revolutionizes CD-R Market with New SignatureTM Full-Color, Full-Image CD-R Printer.

Eden Prairie, MN (December 3, 1996) -- FARGO Electronics, Incorporated, a leading developer and manufacturer of color ID card and page printers, announced today the introduction of its newest product, the Signature CD Color Printer. Developed exclusively for the CD market, Signature now provides users with a fast and inexpensive way to add a high-quality professional touch to their CDs and jewel case inserts and booklets. Signature prints high-resolution text, logos, graphics and photographs directly onto printable-surface CD-R media, including its own Signature-branded CD-R media. Priced thousands less than its competitors, Signature is available at a breakthrough price of only $1,295.00 (MSRP).

"CD-R technology has made significant advances in the past year," said FARGO's Vice President of Sales and Marketing, Mark D. Strobel. "FARGO has made a firm commitment to this technology and market with Signature. We've built on our previous success and expertise in color page and ID card printers to develop a new printer that produces sharp, full-color images on CD-Rs."

The Signature CD Color Printer and Tuff-Coat CD-R media are available through FARGO's worldwide network of Authorized Resellers. For further information and sample output, contact FARGO at 1-800-205-5852. Outside the USA and Canada, call (612) 941-9470 or FAX (612) 941-7836. World Wide Web users can gather entire product line information and contact FARGO through the FARGO Web site: http://www.fargo.com.

Headquartered in Eden Prairie, Minn., FARGO Electronics is a leading developer and manufacturer of dye-sublimation and wax thermal transfer color page printers, ID card printers and color CD printers. Its popular FotoFUN!(TM) Digital Color Photo Printer, PrimeraPro(TM) and Pictura(TM) Color Printers are among the best-selling dye-sublimation printers in the world today.

Notes to Editors: All prices quoted in this news release are Manufacturer's Suggested Retail Prices in the USA. Actual dealer price may vary. FotoFUN!, PrimeraPro, Pictura, Signature and Tuff-Coat are trademarks and FARGO is a registered trademark of FARGO Electronics, Incorporated. All other trademarks and registered trademarks are the property of their respective companies.


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